Sri Lanka has been awarded the prestigious "Outsourcing Destination of the Year" award by the National Outsourcing Association (NOA), UK at the award ceremony held in London recently.

The award was ceremonially presented to Mr.Lalith Weeratunga, Secretary to H.E the President by a delegation led by Chairman of SLASSCOM Madu Ratnayake and which included representatives of BOI and ICTA.

Speaking at the occasion Mr.Weeratunga stated that” ICT is being used by the Government as an instrument for rural empowerment and generating employment as well foreign exchange. This award will bring enormous attention to our growing ICT and Knowledge Services industry among the discerning international clientele. It will help position us as a niche destination for IT and Knowledge Services. I congratulate all stakeholders including SLASSCOM, ICTA, BOI, EDB and others who have worked tirelessly over the years to make this award and recognition that comes with it a reality. The Government of President Mahinda Rajapaksa will continue to support the industry in its quest to become the leading foreign exchange earner by 2022”

Expressing views on Sri Lanka’s magnificent achievement, SLASSCOM Chairman Madu Ratnayake stated that “We are delighted that Sri Lanka has been awarded the prestigious "Outsourcing Destination of the Year" award by the National Outsourcing Association. Over the last five years, we have executed a focused market development strategy internationally, building on the strong relationships and foundation many pioneering companies have established in the international markets. SLASSCOM pitched for this award for the last three consecutive years and we are truly delighted to have won this year. This is a great testament of our industry potential and more specifically of the growing visibility of the Sri Lankan IT and Knowledge Services Industry. We wish to thank Mr. Weeratunga for his continued support as a champion and advisor of the industry.”

Commenting on the securing of the award as the best offshoring destination in the world, Information and Technology Agency of Sri Lanka (ICTA) CEO Reshan Dewapura said: “This is yet another fruition of implementing the ‘Mahinda Chinthana Vision for the Future’ policy statement of the Government. This coincides with yet another concomitant achievement in the industry, that of IT/BPO industry reaching the 5th position as the best foreign exchange earner for Sri Lanka. IT/BPO industry is also a great sector for generating employment”

Ranked among the Top 25 Global Outsourcing destinations by AT Kearney and among the Top 30 Outsourcing destinations by Gartner, the Sri Lanka is highly conducive for global enterprises to enjoy premium access to a high quality talent pool whilst establishing high-in-demand niche global competency centers. Sri Lanka acts as an off-shore development centre and joint venture development centre to several Fortune 500 companies and industry leaders from the North American continent, Great Britain, Australia, Sweden, Norway, and Japan.

About NOA:
The NOA operates as a not-for-profit trade association and aims to promote best practices in outsourcing, lobbying government and regulators, and provide research and information to companies and managers using outsourcing. Now in its tenth year, and firmly established as the awards all outsourcers want to win, the NOA Awards recognizes the success of an organisation’s outsourcing projects and contracts.