SLASSCOM, the national IT/BPO industry chamber, has initiated an aggressive promotional campaign in the UK in order to introduce Sri Lankan IT/BPO capabilities and to help build relationships with key decision makers in the UK and Europe. 
“We are focusing on UK and Europe as one of our strategic markets to promote the Sri Lanka IT/BPO industry. UK has been a long standing trade partner of Sri Lanka and through the partnership; we aim to extend this to the emerging IT/BPO industry” said Ashique M Ali, Director and Global Trade Forum Leader of SLASSCOM.
The growing IT-BPO industry in Sri Lanka offers a unique advantage for Small and Medium Enterprises (SME) in UK to enjoy premium access to a high quality talent pool, which is becoming increasingly challenging in large established destinations such as India and China. The environment is also highly conducive for establishing high-in-demand niche competency centers out of competition for even larger global services companies.
SLASSCOM organized number of active campaigns and events in UK, along with ICTA to promote Sri Lanka as a lucrative IT/BPO destination. The objective of this program is to create the necessary platform for the Sri Lankan enterprises to enter into UK market and to promote Sri Lanka as a destination for UK enterprises to be globally competitive.
Speaking on the success of the UK industry promotion program, Dinesh Saparamadu Chairman of SLASSCOM said, “Sri Lanka is emerging as a global IT-BPO destination of choice in number of key focus domain areas. Sri Lanka is ranked among the Top 50 Global Outsourcing destinations by AT Kearney and ranked among Top 20 Emerging Cities by Global Services Magazine. The opportunity for Sri Lanka is significant and this is the ideal time for us to accelerate our national focus. We must focus on market development and capacity enhancement as priority actions. This visit is yet another step in this direction, to drive the growth of the industry and we are very excited about the potential and the opportunity for Sri Lanka”.
The BPO sector focuses on Financial and Accounting services, Investment research, Engineering services and UK based Legal services among several other niche sectors. The  IT-BPO industry has been identified as a thrust industry by the government. Recognizing the potential of the industry, the government has taken number of positive steps by providing fiscal and other incentives and concessions to fast track the development of the sector.

SLASSCOM acts as the catalyst of growth for the Sri Lankan IT and BPO industry by facilitating trade and business, propagation of education and employment, encouragement of research and innovation, and by supporting the creation of a progressive national policy framework.