Dr. Uditha Liyanage, Director, PIM, inaugurates the program
The Sri Lanka Association of Software and Service Companies (SLASSCOM) having recognized management development (MD) as one of the important determinants of organizational success, sought the assistance of the Postgraduate Institute of Management (PIM) to formulate and conduct a Postgraduate Certificate Course in Management (PCCM) for a batch of thirty senior executives from member-companies of the Association. The SLASSCOM recognizes that effective management provides the basis for superior organizational performance. The aim of the PCCM is to enable the participants to take a “systems view” of their respective organizations, including a review of how major functions affect each other. The program is considered as a process from which participants learn and improve their skills that would contribute to their personal advancement as well as to benefit the organization. The PCCM consists of 05 modules, comprising Competitive Marketing, Financial Analysis, People Management and Formulation of Business Strategy. The concluding stage would provide the participants an opportunity to apply what they learnt in the previous sessions and address the issues for strategy development in their organizations. A further component of the program is the compilation of a Concept Book by the participants. It will enable them to concretize the new knowledge they would acquire in the classroom and relate the learning to real-life situations. The program was inaugurated at the PIM on Wednesday, June 24, 2009. Dr Uditha Liyanage, Director, PIM, delivered the welcome address. Mr. Mark Webster, Centre Manager, Colombo, HSBC, and Board Member, SLASSCOM delivered the inaugural address.
The program was inaugurated at the PIM on Wednesday, June 24, 2009. Dr Uditha Liyanage, Director, PIM, delivering the welcome address said that this is more a program of development than training; the difference being that in a program of training the emphasis is on the acquisition of skills, that is, one will be able to perform a specific task more efficiently and effectively. Hence skills will be about ‘doing’. In this program the emphasis will be on attitudes, orientation and ultimate a ‘behavioural change’. The central question herein is to ‘see things differently’, and to have a ‘new perspective on business’, ‘a different world-view of business’. ‘If some change can be brought about there with regard to your orientation and perception of things, it indicates that we have achieved the objectives we have set in this program’. Dr. Liyanage explained the content of the program, and referred to the last module on ‘Formulating Business Strategy’ as the ‘capstone’ of all the previous modules. A noteworthy feature of the program is the ‘Group presentations on strategies developed’, where participants would tell what they took out of this program, and how they would relate the learning to their businesses.
Mr. Mark Webster, Board Member, SLASSCOM, considered the program as adding new breadth, depth, and strength for the management-core of Sri Lanka’s IT industry.
Mr. Mark Webster, Centre Manager, Colombo, HSBC, and Board Member, SLAQSSCOM, in his inaugural address referred to the program as a special event in the Association’s overall staff development schedule. Most of the activities being of short duration, this particular program with the PIM would cover eleven weeks. He considered the program as adding new breadth, depth, and strength to the management-core of Sri Lanka’s IT industry, and commented that as the IT industry here is still in an insipient stage, the necessary infrastructure needs to be developed within the country itself. He expressed the view that the present circumstances are positive and improving, and therefore, maximum results need to be accrued to make the industry competitive. Mr. Webster particularly referred to the following references made in the PIM’s anthem, namely, ‘insight into new technology, enabling human endeavour appropriately, and enhancing skills in management’, and commented that those aspirations would for certain, speak of the objectives of this course. The key points he emphasized were application and execution of the lessons learnt, and change of perceptions in their activities when they go back to their respective work stations.
Mr. K. A. I. Kalyanaratne, Manager, Training and Publications, PIM, compered the program.
Dr. Travis Perera, and Mr. Sisira Athuraliyage of the PIM faculty, Mr. K. A. Sarath, Deputy Bursar, PIM, and Mr. David Charles, Coordinator, SLASSCOM, also attended the inaugural session.
A section of the participants who attended the program.