WorkInSriLanka, a volunteer-led initiative to advocate Sri Lanka as an attractive destination for highly skilled individuals and high caliber businesses, was launched at a forum at the Taj Samudra, Colombo, on 14 of May 2013 with Central Bank Governor Ajith Nivard Cabraal as the Chief Guest.
The forum comprised key public sector officials, industry leaders, heads of international non-government organizations, representatives of all major industries and relevant government institutions, and civil society experts.
WorkInSriLanka is actively engaged in building partnerships with key industries in Sri Lanka, while concurrently building a worldwide network to create awareness of the site and its services amongst educated professionals, mainly Sri Lankans, abroad. Beyond the information portal, future plans include the following:

  • Become a channel for executive level job placement - provide networking and connectivity to high level positions which are often not openly advertised;
  • Showcase Sri Lanka as a preferred investment destination - optimizing the five hub strategy, especially the knowledge hub focusing on ITES industries; and
  • Become an advocacy organization - work with the government and others to further improve Sri Lanka's attractiveness as the preferred relocation destination for experienced professionals.

In the initial phase, WorkInSriLanka has developed a web portal, that provides comprehensive information needed for relocation and links users with key industry bodies. SLASSCOM has entered into a strategic partnership with WorkInSriLanka to promote IT/BPO/KPO job opportunities in Sri lanka