Sri Lanka has been shortlisted for the best offshore destination of the world awards at the 2011 National Outsourcing Association (NOA) Summit and Awards to be held in November 2011. Sri Lanka has been nominated for this award along with Egypt and Poland.
 
The NOA awards recognize countries, companies and individuals who demonstrate excellence in outsourcing. NOA works to build networks and share good practice within the outsourcing sector and to promote the benefits of outsourcing. The event is set to attract over 500 Corporates and decision makers from around the world. The two day event will feature conference sessions, roundtables, and exhibitions, concluding with the annual awards ceremony to be held in London on 10th November 2011.
 
This year’s summit is expected to address current topics such as trends and predictions, benchmarking, SaaS and cloud computing, risk management, global sourcing, public sector outsourcing, exit management, data protection and, innovation in outsourcing.  The Summit & Awards is expected to attract leading outsourcing professionals from end users, to suppliers and consultant companies.
 
“Sri Lanka being shortlisted for this award highlights the potential of the Sri Lankan IT/ BPO industry. We are delighted that we have been shortlisted for this award from many competing outsourcing destinations”, said Sujiva Dewaraja, Chairman of SLASSCOM.
 
“We are geared towards driving Sri Lanka to reach our national goal of becoming the #1 industry to lead Sri Lanka to the Knowledge economy while achieving the target of US$1 billion in revenue and employment to over 100,000 by 2015. Therefore, it is vital that we focus on building market awareness of our niche capabilities within our centers of excellence in finance & Accounting, Mobile & Telecommunication, Travel & Aviation, Banking, Financial services and Insurance (BFSI) and Software testing Services. This is while we drive our capacity expansion to meet the demands of the IT/ BPO industry and make our incentives globally competitive. We have built a strong foundation and partnerships with all stake holders including the government, ICTA, EDB and BOI to drive the growth of the industry”, Dewaraja added.