Insanely Simple: the obsession that drives Apple’s success - Pro Keynote

Ken Segall is a creative director with a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. Ken Segall will discuss case studies and tools used by Apple, Ogilvy, Intel, BMW and Next on how to simplify product design, branding and marketing across industries to optimize business impact. This 40 minute speech will be followed by a moderated discussion and Q&A session for professionals at all levels in IT and Marketing.

SLASSCOM TechTalk on API Engineering

SLASSCOM TechTalk on API Engineering

In this new era of digital business, organizations often face the challenge of becoming hyper-connected. Fulfilling this connectivity need, APIs have begun to touch every industry on the planet, enabling new business models for the enterprises.  SLASSCOM Tech Talk on API Engineering expects to bring a panel of experts to discuss how we may harness the potential of connected business models and prevent the risk of being left behind in the API Economy.

Start Test-First with ATDD, SLASSCOM

Start Test-First with ATDD

Misunderstanding the requirements is a major challenge faced in software development. It has become even challenging in Agile environment due to reduction in documentation. The people who define, implement and test the product end up having different perceptions of what needs to be done. This misunderstanding leads to waste, slipped schedules and mistrust within the organization. ATDD (Acceptance Test Driven Development) is an amazingly effective practice; taking little investment and providing great returns by solving the key issues and delivering a quality product. By following ATDD, the...

SLASSCOM TechTalk on Performance Engineering

SLASSCOM TechTalk on Performance Engineering

Join with SLASSCOM TechTalk to discuss how design for performance, best practices and pitfalls. Panelist : Bathiya Priyadarshana : Zone24x7 Sriskandarajah Suhothayan : WSO2 Thilina Palliyaguruge :MillenniumIT Sampath Tilakumara : MillenniumIT Srinath Perera : WSO2 [Moderator]

Communication Skills For The Future

Communications Skills For The Future

In order to position Sri Lanka as a premier outsourcing destination, the industry needs to develop the English language and general communication skills of its employees with the goal of creating a more competitive value proposition for Sri Lanka as an outsourcing destination. The British Council Sri Lanka has been working together with SLASSCOM to bring together an offer that supports this goal. The offer is based on an in-depth study of the industry and its subsegments. It sets the standards for assessment and development through established benchmarks for the industry. Discussion...