SLASSCOM (Sri Lanka Association of Software and Service Companies) renewed its strategic partnership with EDEX for the second year, for the forthcoming EDEX Expo 2012.

SLASSCOM strives to create awareness on IT related new trends and employment opportunities among the youth through many faceted approaches to reach out to students, teachers and parents in many parts of the country. SLASSCOM has noted that while awareness on IT/ BPO industry is improving, there remains an awareness gap about employment opportunities in the industry.

“All our endeavours are geared towards Sri Lanka\’s national goal of becoming a knowledge economy, achieving a target of US$1 billion in revenue and providing employment to over 100,000 by 2015. A key prerequisite for this growth to be realized is acceleration of human resources capacity development in the industry”, said Sujiva Dewaraja, Chairman of SLASSCOM.

“The SLASSCOM Future Careers initiative launched at EDEX 2011 is aimed at expanding the talent pool available to the industry as part of this capacity building program. This year too the SLASSCOM Future Careers initiative at EDEX Expo 2012 will focus on connecting Sri Lankan youth to exciting job opportunities in the knowledge service industry for them to become truly global citizens”, he noted.

“At EDEX, SLASSCOM will educate students and parents about a wide array of options available in IT and BPO sectors, highlighting skills that will empower them to enter this industry and increase their earning potential. Students can also join online at www.FutureCareers.lk to learn about the industry. SLASSCOM invites industry professionals also to join at www.FutureCareers.lk to encourage and offer support and guidance to new entrants. We aim to leverage the EDEX platform to primarily focus on creating awareness among youth about benefits of selecting IT or BPO as a career path,” Dewaraja stated.